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<channel>
	<title>Software Interface Design</title>
	<atom:link href="http://blog.dexodesign.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.dexodesign.com</link>
	<description>Russell Wilson's blog about incremental/evolutionary design, navigation, layout, interaction design, information design and all things "software interface".</description>
	<pubDate>Tue, 19 Aug 2008 04:43:56 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>6 Metrics for Managing UI Design</title>
		<link>http://blog.dexodesign.com/2008/08/18/6-metrics-for-managing-ui-design/</link>
		<comments>http://blog.dexodesign.com/2008/08/18/6-metrics-for-managing-ui-design/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 04:43:56 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[user interface metric metrics measurement design management]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/?p=43</guid>
		<description><![CDATA[As part of a recent management summit at my company, we were asked to fill out an RMPT matrix for our departments (I head up Product Design).  An RMPT matrix consists of (R)esponsibilities, (M)etrics, (P)rocesses, and (T)ools.  I have been intending to develop better metrics for both measuring and guiding our design efforts, and this [...]]]></description>
			<content:encoded><![CDATA[<p>As part of a recent management summit at my <a title="NetQoS" href="http://netqos.com">company</a>, we were asked to fill out an RMPT matrix for our departments (I head up Product Design).  An RMPT matrix consists of (R)esponsibilities, (M)etrics, (P)rocesses, and (T)ools.  I have been intending to develop better metrics for both measuring and guiding our design efforts, and this exercise served as a catalyst to get me started.  Bear in mind that metrics help you focus your efforts and measure your progress, but you are also held accountable to them.</p>
<p>For (R)esponsibilities I specified the following:<br />
1) Improve our products &amp; innovate<br />
2) Provide the UI design for new features/functions/products<br />
3) Approve any UI design work done outside of Product Design<br />
4) Validate our UI designs and explore user needs through user testing</p>
<p>Given those responsibilities (and that&#8217;s important because your metrics are linked to them) I then came up with the following metrics and met with my team who helped to refine them:</p>
<p>For a given period (e.g. a business quarter):<br />
1) Number of layouts delivered<br />
2) Number of interactive prototypes created<br />
3) Percentage of product design requests completed by commit date<br />
4) Number of users tested<br />
5) Number of product improvements made<br />
6) Number of products insights documented</p>
<p>Discussion:</p>
<p>1) We struggled with what to call this and how to word it specifically.  We started with &#8220;Number of designs delivered&#8221;, moved to &#8220;Number of screens delivered&#8221; and settled on &#8220;Number of layouts delivered.&#8221;  We chose layouts because designs seemed a little too broad and didn&#8217;t really give any indication of what we would actually be delivering.<br />
2) We prototype when feasible and want to both push this effort as well as measure it.  Again we struggled with the wording (i.e. &#8220;prototypes&#8221; vs. &#8220;designs&#8221;, etc.).  We wanted to make it clear that we are measuring the number of interactive, non-static prototypes.<br />
3) We recently implemented a Product Design Request System where we track the growing volume of design requests and deliverables to development and product management.  We are holding ourselves accountable to deliver on these requests by our committed due date.<br />
4) We test designs on users as much as possible and want to both measure this and push ourselves to do this as much as possible.<br />
5) Here&#8217;s where it gets a little interesting.  This one is admittedly qualitative and may need further refinement.  With that said, it is easy for us to remain reactive and work day to day by responding to requests from product management and development without ever taking the initiative to improve our products by combining our research with our unique expertise in usability and design.  This metric is meant to drive us to be proactive and take initiative to improve our products and to track those improvements over time to further illustrate our value.  To make this metric more objective I plan to tie in efficiency measurements and satisfaction scores (<a title="SUS" href="http://en.wikipedia.org/wiki/System_Usability_Scale">SUS</a>).<br />
6) With our considerable user &#8220;face time&#8221; we are in a unique position to collect &#8220;insights&#8221; into product shortcomings, needs, and opportunities.  We often take copious notes when doing user studies only to leave the notes sleeping silently in our Moleskines.  We meet regularly with SME&#8217;s (subject matter experts), developers, users, and various other stakeholders.  This metric is intended to remind us to document, publish, and take action on the &#8220;insights&#8221; that we collect.</p>
<p>My reason for publishing these metrics is to get feedback and to learn what metrics other designers work with.  Let me know if you think an important metric is missing or if you disagree with these metrics and why.</p>
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		</item>
		<item>
		<title>Can you name which design or usability principles this violates?</title>
		<link>http://blog.dexodesign.com/2008/08/11/can-you-tell-me-whats-wrong-with-this/</link>
		<comments>http://blog.dexodesign.com/2008/08/11/can-you-tell-me-whats-wrong-with-this/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 22:22:51 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Best Practices]]></category>

		<category><![CDATA[example bad design]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/?p=37</guid>
		<description><![CDATA[




The bottom line is a series of arrows pointing to the left door.
(apologies for the poor quality photograph)
]]></description>
			<content:encoded><![CDATA[<div class="mceTemp">
<dl id="attachment_38" class="wp-caption alignnone" style="width: 306px;">
<dt class="wp-caption-dt"><a href="http://blog.dexodesign.com/wp-content/uploads/2008/08/affordance.png"><img class="size-medium wp-image-38" title="Door Sign" src="http://blog.dexodesign.com/wp-content/uploads/2008/08/affordance-296x300.png" alt="Bad Door Sign" width="296" height="300" /></a></dt>
</dl>
</div>
<p>The bottom line is a series of arrows pointing to the left door.<br />
(apologies for the poor quality photograph)</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.dexodesign.com/2008/08/11/can-you-tell-me-whats-wrong-with-this/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Dexo Blog Wordle</title>
		<link>http://blog.dexodesign.com/2008/07/02/the-dexo-blog-wordle/</link>
		<comments>http://blog.dexodesign.com/2008/07/02/the-dexo-blog-wordle/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 22:24:46 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Interesting Links]]></category>

		<category><![CDATA[wordle]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/?p=35</guid>
		<description><![CDATA[The Dexo Wordle!  (courtesy of http://wordle.net)

]]></description>
			<content:encoded><![CDATA[<p>The Dexo Wordle!  (courtesy of <a href="http://wordle.net">http://wordle.net</a>)</p>
<p><a href="http://blog.dexodesign.com/wp-content/uploads/2008/07/dexo_wordle.png"><img class="alignnone size-medium wp-image-36" title="dexo_wordle" src="http://blog.dexodesign.com/wp-content/uploads/2008/07/dexo_wordle-300x184.png" alt="Dexo Blog Wordle" width="300" height="184" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.dexodesign.com/2008/07/02/the-dexo-blog-wordle/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Cisco&#8217;s new CTO comments on the importance of user interface design</title>
		<link>http://blog.dexodesign.com/2008/06/28/ciscos-new-cto-comments-on-the-importance-of-user-interface-design/</link>
		<comments>http://blog.dexodesign.com/2008/06/28/ciscos-new-cto-comments-on-the-importance-of-user-interface-design/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 13:15:47 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Interesting Links]]></category>

		<category><![CDATA[Interviews]]></category>

		<category><![CDATA[cisco]]></category>

		<category><![CDATA[networking]]></category>

		<category><![CDATA[Padmasree Warrior]]></category>

		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/?p=34</guid>
		<description><![CDATA[Good user interface design has traditionally been a low priority in the world of network management applications (except for a few companies like my own that seem to get it).  But a recent interview with Cisco&#8217;s new CTO, Padmasree Warrior, may be a bellwether of changing priorities:
What&#8217;s Cisco&#8217;s most immediate technology need?
I don&#8217;t think it&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Good user interface design has traditionally been a low priority in the world of network management applications (except for a few companies <a title="NetQoS" href="http://www.netqos.com">like my own</a> that seem to get it).  But a recent interview with <a title="Cisco" href="http://www.cisco.com">Cisco&#8217;s</a> new CTO, <a title="Padmasree Warrior" href="http://en.wikipedia.org/wiki/Padmasree_Warrior">Padmasree<em> </em>Warrior</a>, may be a bellwether of changing priorities:</p>
<p><em><strong>What&#8217;s Cisco&#8217;s most immediate technology need?</strong></em></p>
<p><em>I don&#8217;t think it&#8217;s a Cisco need as much as an industry need. If you think about what&#8217;s happening with the industry, you can think of it as either a convergence or a collision. Convergence because we are truly merging content, communications, computing and commerce. It&#8217;s a collision because different industries come at it form different angles. Google and Amazon come form the application down into the infrastructure; infrastructure companies are going up. Wireless and wireline are converging as well. So it changes the landscape of who competes with whom in the future and who becomes your friend. </em></p>
<p><em>So what I think what Cisco needs more of in terms of technology and talent is moving from infrastructure to more providing    the applications associated with the infrastructure. <strong>You have to think about how users interface with the technology. So user    interface becomes a very important aspect that we have to think about. As the enterprise gets more consumerized, it has to    be very simple, it has to be one click. It&#8217;s user interface, usability – how simple is it to set up. It&#8217;s that kind of focus    that we need more of.</strong></em></p>
<p>Original article: <a title="Interview with Cisco's new CTO" href="http://www.networkworld.com/news/2008/062508-cisco-cto-warrior.html?page=1">http://www.networkworld.com/news/2008/062508-cisco-cto-warrior.html?page=1</a></p>
<p>Padmasree, you give me hope!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>GUI Frameworks for Web Applications</title>
		<link>http://blog.dexodesign.com/2008/06/09/gui-frameworks-for-web-applications/</link>
		<comments>http://blog.dexodesign.com/2008/06/09/gui-frameworks-for-web-applications/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 15:53:30 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Tools]]></category>

		<category><![CDATA[.net]]></category>

		<category><![CDATA[ajax]]></category>

		<category><![CDATA[framework]]></category>

		<category><![CDATA[gui]]></category>

		<category><![CDATA[gwt]]></category>

		<category><![CDATA[javascript]]></category>

		<category><![CDATA[toolkit]]></category>

		<category><![CDATA[widget]]></category>

		<category><![CDATA[yui]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/?p=33</guid>
		<description><![CDATA[John Mao, one of our product managers and a good friend, has been doing some research on GUI frameworks for creating Web applications.  He&#8217;s a big proponent, and while acknowledging some of the risks (e.g. being dependent on external code), he makes a good argument for not &#8220;reinventing the wheel&#8221;.  Recently he sent [...]]]></description>
			<content:encoded><![CDATA[<p>John Mao, one of our product managers and a good friend, has been doing some research on GUI frameworks for creating Web applications.  He&#8217;s a big proponent, and while acknowledging some of the risks (e.g. being dependent on external code), he makes a good argument for not &#8220;reinventing the wheel&#8221;.  Recently he sent me a list of some that he has researched including the following:</p>
<p><strong>.NET<br />
</strong>ComponentArt: <a href="http://www.componentart.com">http://www.componentart.com</a><br />
Infragistics: <a href="http://www.infragistics.com">http://www.infragistics.com</a><br />
Telerik: <a href="http://www.telerik.com">http://www.telerik.com</a></p>
<p><strong>Javascript/AJAX</strong><br />
Google Web Toolkit: <a href="http://code.google.com/webtoolkit/">http://code.google.com/webtoolkit/</a><br />
Yahoo! User Interface Library: <a href="http://developer.yahoo.com/yui/">http://developer.yahoo.com/yui/</a><br />
ComponentArt: <a href="http://www.componentart.com/">http://www.componentart.com</a><br />
Ext JS: <span style="color: #1f497d;"><a href="http://extjs.com/"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://extjs.com</span></a><span style="font-family: Calibri; font-size: small;"> (<span style="color: #000000;">a bolt on:</span> </span><a href="http://www.codeplex.com/ExtJsExtenderControl"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://www.codeplex.com/ExtJsExtenderControl</span></a><span style="font-family: Calibri; font-size: small;">, <span style="color: #000000;">Write ExtJS code in C#: </span></span><a href="http://code.google.com/p/extsharp/"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://code.google.com/p/extsharp/</span></a><span style="font-size: small;"><span style="font-family: Calibri;">)<br />
</span></span></span><span style="color: #1f497d;"><span style="color: #000000;">jQuery:</span> <a href="http://jquery.com/"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://jquery.com</span></a><span style="font-size: small;"><span style="font-family: Calibri;"> <span style="color: #000000;">(general animation framework, there are bolt on’s too)</span><br />
</span></span></span><span style="color: #1f497d;"><span style="color: #000000;">dojo:</span> <a href="http://dojotoolkit.org/"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://dojotoolkit.org</span></a><span style="font-family: Calibri; font-size: small;"> <span style="color: #000000;">(bolt on’s:</span> </span><a href="http://dojotoolkit.org/projects/dijit"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://dojotoolkit.org/projects/dijit</span></a><span style="font-family: Calibri; color: #000000; font-size: small;">, and </span><a href="http://dojotoolkit.org/projects/dojox"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://dojotoolkit.org/projects/dojox</span></a><span style="font-size: small;"><span style="font-family: Calibri;"><span style="color: #000000;">)</span><br />
</span></span></span><span style="color: #1f497d;"><span style="color: #000000;">script.aculo.us: </span><a href="http://www.script.aculo.us/"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://www.script.aculo.us</span></a><span style="font-family: Calibri; font-size: small;"> <span style="color: #000000;">which is built on top of Prototyp </span></span><a href="http://www.prototypejs.org/"><span style="font-family: Calibri; color: #0000ff; font-size: small;">http://www.prototypejs.org</span></a><span style="font-size: small;"><span style="font-family: Calibri;">)</span></span></span></p>
<p>I would be interested to know if anyone has any specific experience with any of these frameworks and what opinions are about them (and of course if there are others to consider).  After taking a look at them, I&#8217;m personally leaning towards experimenting with GWT and YUI.</p>
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		<item>
		<title>UX Zeitgeist</title>
		<link>http://blog.dexodesign.com/2008/06/09/ux-zeitgeist/</link>
		<comments>http://blog.dexodesign.com/2008/06/09/ux-zeitgeist/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 14:50:20 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Announcements]]></category>

		<category><![CDATA[rosenfeld]]></category>

		<category><![CDATA[rosenfeld media]]></category>

		<category><![CDATA[user experience zeitgeist]]></category>

		<category><![CDATA[ux zeitgeist]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/?p=32</guid>
		<description><![CDATA[Lou Rosenfeld (Information Architecture for the World Wide Web) founded a publishing company (Rosenfeld Media) focused on books relating to UX, or User Experience.  As part of Rosenfeld Media, Lou also created what he calls the &#8220;UX Zeitgeist&#8221; - currently an invitation-only survey of popular user experience design books and topics.  You can find my entry [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Louis Rosenfeld" href="http://www.louisrosenfeld.com/">Lou Rosenfeld</a> (<a title="Information Architecture for the World Wide Web" href="http://www.amazon.com/exec/obidos/ASIN/0596527349/dexdes-20">Information Architecture for the World Wide Web</a>) founded a publishing company (<a title="Rosenfeld Media" href="http://rosenfeldmedia.com">Rosenfeld Media</a>) focused on books relating to UX, or User Experience.  As part of Rosenfeld Media, Lou also created what he calls the &#8220;<a title="UX Zeitgeist" href="http://www.rosenfeldmedia.com/zeitgeist/">UX Zeitgeist</a>&#8221; - currently an invitation-only survey of popular user experience design books and topics.  You can find my entry here: <a href="http://www.rosenfeldmedia.com/zeitgeist/people/detail/490/russell-wilson">http://www.rosenfeldmedia.com/zeitgeist/people/detail/490/russell-wilson</a></p>
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		<item>
		<title>sIFR: More fonts for websites?</title>
		<link>http://blog.dexodesign.com/2008/06/06/sifr-more-fonts-for-websites/</link>
		<comments>http://blog.dexodesign.com/2008/06/06/sifr-more-fonts-for-websites/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 15:42:35 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Typography]]></category>

		<category><![CDATA[Flash]]></category>

		<category><![CDATA[font]]></category>

		<category><![CDATA[Mark Wubben]]></category>

		<category><![CDATA[Mike Davidson]]></category>

		<category><![CDATA[sIFR]]></category>

		<category><![CDATA[type]]></category>

		<category><![CDATA[typeface]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/?p=31</guid>
		<description><![CDATA[&#8220;sIFR lets you use your favorite font on your websites by cleverly working with Flash, JavaScript and CSS.&#8221;  I haven&#8217;t tried this technique yet, but I&#8217;m anxious to see if it works.  I&#8217;m a little tired of Arial&#8230;
For details see:  http://wiki.novemberborn.net/sifr/
 
]]></description>
			<content:encoded><![CDATA[<p>&#8220;sIFR lets you use your favorite font on your websites by cleverly working with <a title="Adobe Flash" href="http://www.adobe.com/products/flash/" target="_self">Flash</a>, JavaScript and CSS.&#8221;  I haven&#8217;t tried this technique yet, but I&#8217;m anxious to see if it works.  I&#8217;m a little tired of Arial&#8230;</p>
<p>For details see:  <a href="http://wiki.novemberborn.net/sifr/">http://wiki.novemberborn.net/sifr/</a></p>
<p> </p>
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		<item>
		<title>Creative Navigation</title>
		<link>http://blog.dexodesign.com/2008/02/20/creative-navigation/</link>
		<comments>http://blog.dexodesign.com/2008/02/20/creative-navigation/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 20:42:00 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Navigation]]></category>

		<category><![CDATA[inspiration]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/2008/02/creative-navigation/</guid>
		<description><![CDATA[Navigation for Websites and software applications fascinates me.  I&#8217;m always on the lookout for some new and inspirational way to help users find the content and features they are looking for.  And based on my personal style and what I feel are best practices for the domain I focus on (enterprise web-based applications [...]]]></description>
			<content:encoded><![CDATA[<p>Navigation for Websites and software applications fascinates me.  I&#8217;m always on the lookout for some new and inspirational way to help users find the content and features they are looking for.  And based on my personal style and what I feel are best practices for the domain I focus on (enterprise web-based applications and websites), I gravitate towards simple, clean, and efficient methods.</p>
<p>Yesterday a design student that I&#8217;m mentoring (thanks Kelsea!) showed me the <a href="http://www.maroon5.com/">Maroon 5 website</a> and I was really impressed.  I&#8217;m not concerned with the implementation, which in this case happens to be Flash.  I&#8217;m focused on the concept.  The designer used a very simple geometrical shape with a strong color to draw attention to navigation that &#8220;appears when you need it&#8221;.  You can quickly find the navigation anchor&#8211;an orange triangle in a sea of grey/black&#8211;but the choices remain hidden allowing the content to dominate and show through.</p>
<p><img src="http://www.dexodesign.com/images/maroon5-1.png" border="0" alt="" /></p>
<p>When you move your mouse over the image the navigation menu appears:</p>
<p><img src="http://www.dexodesign.com/images/maroon5-2.png" border="0" alt="" /></p>
<p>In another part of the site it is done slightly differently.  The orange bar is dropped and the navigation text floats over the background:</p>
<p><img src="http://www.dexodesign.com/images/maroon5-3.png" border="0" alt="" /></p>
<p>Excellent job!</p>
<p>If you know of any other really creative navigation methods, please reply to this post and share with the other readers.</p>
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		<item>
		<title>UT Austin MBA Interview on Creativity</title>
		<link>http://blog.dexodesign.com/2008/02/13/ut-austin-mba-interview-on-creativity/</link>
		<comments>http://blog.dexodesign.com/2008/02/13/ut-austin-mba-interview-on-creativity/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 05:56:00 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Interviews]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[interview]]></category>

		<guid isPermaLink="false">http://blog.dexodesign.com/2008/02/ut-austin-mba-interview-on-creativity/</guid>
		<description><![CDATA[I was recently interviewed by a student in the University of Texas at Austin MBA program on creativity:
1. Do you find any business processes get in the way of creative ideas?
Not really.  Deadlines and pressure are actually good for creativity.  To create we must work within bounds &#8212; limited possibilities do not strangle [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 100%; font-family: arial;">I was recently interviewed by a student in the University of Texas at Austin MBA program on creativity:</span></p>
<p>1. Do you find any business processes get in the way of creative ideas?</p>
<p>Not really.  Deadlines and pressure are actually good for creativity.  To create we must work within bounds &#8212; limited possibilities do not strangle creativity, they make it possible.</p>
<p><span style="font-weight: bold;"> 2. What do you feel is the best method for fostering creative ideas?</span></p>
<p>I believe you must combine energy, pressure, and cross-disciplinary exploration.  Energy in the form of excitement and drive to achieve, pressure to achieve something great within an ambitious time frame, and lastly the search for ingredients outside of our normal scope. We often create by taking a concept or idea from another discipline and twisting or turning it to fit our needs.  There is so much that software designers can learn and be inspired by in the fine arts.</p>
<p><span style="font-weight: bold;"> 3. What is it that led you to a creative position, and how do you stay competitive?</span></p>
<p>I believe everyone is creative. No question. As for staying competitive, it&#8217;s very simple &#8212; you must apply yourself in ways that benefit the business.  You must always keep your eye on the money.  If I&#8217;m not wrong, I believe that much of the old masters&#8217; works were created based on what they were commissioned to paint; not whatever they felt like painting.  Find the intersection between what you want to do and what will benefit your company or customers.</p>
<p><span style="font-weight: bold;"> 4. How do you measure the success of ideas?</span></p>
<p>With regard to the software we design, we actually have objective measures in place such as efficiency and effectiveness that help us to determine if we have improved a design.  We also use less objective measures such as satisfaction surveys and word association exercises that provide us with good feedback.</p>
<p><span style="font-weight: bold;"> 5. How is creativity rewarded within your organization?</span></p>
<p>Creativity is rewarded at NetQoS by turning the right ideas into products or product features. I say the &#8220;right&#8221; ideas because not all creative ideas make business sense.  I&#8217;m also reminded of a quote from Harry Truman: &#8220;It is amazing what you can accomplish if you do not care who gets the credit.&#8221; For me, seeing my work in a product that people need to do their daily jobs is the ultimate reward.</p>
<p><span style="font-weight: bold;"> 6. Would you rather be in charge of a creative failure, or an ordinary success?</span></p>
<p>I&#8217;m not sure what an &#8220;ordinary success&#8221; is, but I would not be happy being in charge of a creative failure.  No success in our business (high-tech software) is easy or ordinary.</p>
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		<title>TechSmith Interview on Morae Usability Testing</title>
		<link>http://blog.dexodesign.com/2008/01/17/techsmith-interview-on-morae-usability-testing/</link>
		<comments>http://blog.dexodesign.com/2008/01/17/techsmith-interview-on-morae-usability-testing/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 19:25:00 +0000</pubDate>
		<dc:creator>Russell Wilson</dc:creator>
		
		<category><![CDATA[Interviews]]></category>

		<category><![CDATA[conferences]]></category>

		<category><![CDATA[interview]]></category>

		<category><![CDATA[morae]]></category>

		<category><![CDATA[techsmith]]></category>

		<category><![CDATA[testing]]></category>

		<category><![CDATA[usability]]></category>

		<category><![CDATA[usability testing]]></category>

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		<description><![CDATA[TechSmith interviewed me about using their product Morae for usability testing: http://www.techsmith.com/morae/interview/rwilson.asp
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			<content:encoded><![CDATA[<p><a href="http://www.techsmith.com/"><span style="font-family: arial;">TechSmith </span></a><span style="font-family: arial;">interviewed me about using their product </span><a href="http://www.techsmith.com/morae.asp"><span style="font-family: arial;">Morae </span></a><span style="font-family: arial;">for usability testing: </span><a href="http://www.techsmith.com/morae/interview/rwilson.asp"><span style="font-family: arial;">http://www.techsmith.com/morae/interview/rwilson.asp</span></a></p>
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